Explore Our Solutions

In a world where we’re all being asked to do more with less, “radical efficiency” feels like both a challenge and a lifeline. It’s about looking at what we already have — our resources, networks, and systems — and finding smarter, braver ways to use them.

But it’s not just about squeezing more out of the system; it’s about reimagining how the system works altogether.

Here are some of our tools.

Leveraging the Cultural Ecosystem | The Data Collaboration Canvas

A key goal is optimizing the collection, analysis and the sharing of audience insights across the sector, to create a common set of management metrics and benchmarks, with which cultural leaders and policymakers can make better informed decisions in terms of marketing strategies, organizational response and investments

The Data Cooperation Canvas is much like the well-known ‘Business Model Canvas’.

Like the Business Model Canvas is used to describe and explore business models, the Data Cooperation Canvas can be used to describe and explore data cooperations.

Collaborating with the European Audience Data Alliance and DEN, we help cultural communities map and unlock the value of aggregating and sharing vital audience insights, that can help cultural leaders and politicians make better informed decisions.

Cultural Enterprise - The Business of Culture

Underpinning any succesful cultural engagement strategy is a clear understanding and definition of the potential value of culture.

It is something greater than just numbers or outputs. It should reflect the depth, relevance and connectivity of cultural life in our communities.

“We have seen a pressing need to provide a more nuanced, context-sensitive and practical framework that helps those shaping cultural policy to understand what cultural vitality looks like on the ground, what contributes to it, and how it connects to building resilient, inclusive and thriving communities.”

Professor Stephen Dobson, Centre for Cultural Value, University of Leeds

The Art of Cultural Management

Cultural leaders must steer organizations in a rapidly changing, unstable global context. They have to bridge theory and practice: closing the gap between academic theory, policy, and day-to-day field implementation.

In an interconnected world cultural organizations must be able to act digitally which means:

Rethinking leadership models
Address social issues and cultural democracy
Tailor approaches across different art forms, cultural sectors, and national settings

Adopting a pan-European perspective we identify the key metrics and benchmarks by which cultural leaders and formulate clear goals understood by the whole organization and stakeholders in the ecosystem.

Collective Audience Insights - The age of Big Data and AI

We help cultural leaders and policymakers identify cultural consumption trends, cold-spots and areas of cultural deprivation throiugh a collective approach that serves large as well as small organizations..

Audience data provides a powerful lens for understanding and growing engagement.

Ticketing and sales data deliver topline figures on bookers, income, and average yield, offering a clear view of revenue health and demand. When you map audience location, you gain visibility into where your attendees live, enabling targeted marketing and smarter venue choices.

You can segment your audience to reveal who they are and what they want, turning general insights into precise, productable strategies. Analyzing audience behavior sheds light on purchase habits and engagement levels, helping you tailor communications and experiences to maximize participation.

Demographic data complements these insights by highlighting age, gender, and socioeconomic status, which supports inclusive programming and targeted outreach.

The ability to compare and benchmark your data against past periods or similar organizations adds context, allowing you to track progress, identify trends, and set informed targets.

Digital Dialogue - The Rise of CultureTech

Once only available to the largest of cultural organizations the rise of CultureTech makes enaging with audiences throughout their customer journey an essential element in broadening and deepening our digital dialogue.

From sector to city wide platforms such as Audience Norways Kulturmonitor and the Dutch National Segmentation Model, to citywide web- and content management solutions from CultureSuite, solutions are now available that optimize operational costs while at the same time leverages the power of the cultural collective.

The KULTURDATA collective works with the leading practitioners in audience digital engagement and the sectors digital transformation.