Insights

Whether cities or countries, the challenges faced in cultural engagement often share common ground. Cultural leaders and policymakers struggle to gather, analyze, and share audience insights effectively. Without a unified approach, decisions on marketing strategies, organizational responses, and investments can miss the mark. The solution lies in creating a shared framework that supports collective cultural engagement through better data collaboration. The Challenge of Audien

Europe’s cultural sector faces a challenge: how to better understand and support citizens’ engagement with arts and culture across diverse regions and artforms. Publicly funded agencies and cultural practitioners often work in isolation, with fragmented data and limited tools to measure cultural participation effectively. The European Audience Data Alliance (EADA) project addresses this gap by creating a unified, data-driven approach to cultural engagement. KULTURDATA was a f

Regional culture thrives when communities are meaningfully engaged, data-informed, and able to surface diverse voices. The feasibility study conducted in Skåne explored whether an Audience Collective model—shared data, collaborative insights, and coordinated audience development—could be deployed across the region’s 67 cultural organizations. The goal: foster a more informed cultural democracy where equal access to culture becomes a lived reality for all Skåne residents. The