Insights

KULTURDATA conducted a mini survey sponsored by DEN (www.den.nl) in early 2026 to test organizations willingness to share audience insights. Why share data? In an era of increasing complexity in audience behaviour, shifting cultural participation patterns, and growing pressure on public funding, cultural organisations face a shared challenge: the need to make better, more informed decisions about how they engage with their communities. Yet many organisations operate with li

A new paradigm for a semantic and ontological approach to audience engagement data I've been working with standards in the cultural sector for quite some time now. Let's all agree on an agreed set of artsforms, so cultural leaders across the EU can share insights and benchmarks. Why don't we define a single audience survey form, so we can learn about differing audiences cultural habits in Porto, Paris and Prague? Simpler said than done. A long time ago, humans formulated a s

The "European Capital of Culture" action has grown in scope and size to become today one of the most prestigious and high-profile cultural events in Europe. Over the years the initiative also contributes to the sustainable development of cities and their surrounding areas, bringing them – if well prepared – long-term impact in cultural, social and economic terms. As a consequence, ECoC are now recognized as laboratories for strategic investments in culture at local and region