Our Journey
Over the past five years the KULTURDATA collective has been on a journey of discovery in terms of how the cultural sector is uniquely poised to leverage the power of the collective.
Cultural organizations, and policy makers are beginning to reap the benefits of the sectors digital transformation in the form of a wider and deeper engagement with exisiting and new citizen groups.
A key learning is that there is no one-stop solution, instead it's about understanding the situation, and then asking the right questions, before adopting the right governance model, the key management metrics and benchmarks, the optimal marketing and communication strategy before finally adopting the best CultureTech solution.
The team behind the KULTURDATA collective are curated from across Europe and are best-in-class in addressing each of the key elements of a culture-based digital transformation strategy.
Feel free to join us on this journey.
The People
Radical Effeciency
In a world where we’re all being asked to do more with less, “radical efficiency” feels like both a challenge and a lifeline. It’s about looking at what we already have — our resources, networks, and systems — and finding smarter, braver ways to use them. But it’s not just about squeezing more out of the system; it’s about reimagining how the system works altogether.

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Rethinking Resources
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Collaboration
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Adaptive Systems
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Mindset Shift
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New Governance
Founding members of
The European Audience Data Alliance
Equal access to cultural activities is a matter of social justice and is important in building a fairer society, stronger communities, equitable regeneration and positive civic change. This was the underlying goal of a large-scale audience development pilot in Region Skåne in 2022/2023. We believe underpinning the drive to greater cultural engagement, across all society groupings, is the systematic collection and application of audience data. Since then the Alliance has held 7 international meetings across 5 regions, with 35 organizations from 14 countries across Europe. The Alliances’ previous meetings in Antwerp, Malmø, Berlin and Copenhagen successfully culminated in the Ghent Declaration: Empowering the Cultural and Creative Sectors in Data-Driven Audience Development, formalizing our work in an official EU policy and investment framework.







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