photo: Håkan Larsson Skåne Dansteater
NEW AUDIENCES
NEW METHODS
Tomorrow's digital dialogue is the key to ensuring equal access to culture
Audience development becomes audience stagnation, when all we do us is simply repeat more and more of the same marketing, of the same cultural experiences to the same audiences with the same methods!
If culture is truly to live up to its visions of equal access to all cultural experiences, it needs to adopt new tools that embrace diversity - both in terms of content and in terms of audiences.
KULTURDATA is a consultancy specializing in developing Management Informations Systems for Cultural organizations.
Culture is Managing
The Space In Between
Engage and own the space with your audiences by leveraging and activating audience data
Cultural institutions live in the space between audience and artist.
The right approach to data can help shape the space - from a distance vagueness to cultural engagement.
AudienceEngage helps cultural organizations transition from a blurry and vague outline of an audience segment to accurate, evidence-based audience insights.
Digital engagement with the right audiences, with the right product at the right time
CULTURETECH
Navigating across a wide palet of solutions that help you engage more effectively with todays digitally minded audience
What until but a few years ago was a beautiful, unrealistic vision is now the audience's clear expectations.
Personalized recommendations based on history and preferences, across time and channels.
But culturetech is a jungle where only experience can tell who promises what they can keep.
We design tailor-made solutions, whether for small independent cultural centres or complex organisations and cultural clusters
Navigating the culturetech jungle
No two cultural institutions have the same needs. But not everything needs to be invented from scratch.
We have experience in when it is valuable to develop unique solutions and when there is greater value in leaning on the experiences of others.
