Audience Centered Design

....is a planned, organisation-wide approach to extending the range and nature of relationships with the public, audience centered design helps a cultural organisation achieve its mission, balancing social purpose, financial sustainability and creative ambitions.

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This definition nicely formulated by the Audience Agency is now widely recognised, particularly in Europe. It embraces the global understanding of a process for “bigger, wider, deeper”:

• increasing numbers

• reaching out to new and more demographically diverse audiences

• raising the frequency of existing audiences’ engagement

• extending their range of experiences.

Kulturdata is organised to deliver on these goals.