The art of
Content Management and the Digital Dialogue
Data-driven engagement strategies for existing and new audiences across
the cultural sector

Cultural organisations and agencies are facing the twin challenges of developing a more evidence-based approach to understanding and engaging with their audiences and citizen groups on one side, and the exploitation of affordable tech tools, that facilitate a long-term digital dialogue with existing and new audiences.

This journey of digital transformation can be bewildering and is connected with a wide range of competencies, skills, and technologies - which makes knowing where to start difficult.

Our approach is holistic, ethical and purpose-driven. And we begin with the simple question: What do cultural organisations or cultural agencies need?

The truth is everyone wants and needs to know different things. A good starting point is mapping data needs and sources with your organization's aims.

What is it we want to know about our audiences?

And how do we connect with them in a meaningful longterm relationship?

CultureTech Consultancy

Facilitating the digital journey for cultural organisations, city based collectives and cultural agencies.

Audience Data

Attaining true cultural democracy, whereby all cultural activities across the artistic and social spectrum, requires a far better understanding of the citizens cultural preferences and consumption patterns.

Working with regions and cities we analyse the data value chain in terms of data collection, analysis and presentation.

And most importantly we define the set of actions that ensure that artistic, social and financial goals are attained.

Digital Engagement

The recently published report

“Digital transformation of the cultural and creative sectors - preparation document for the Belgian EU Presidency 2024” documents a wide range of projects, activities, priorities and not least challenges across the EU.

Projects which all have one goal in common:

The need for the better collection, analysis, understanding and presentation of our citizens cultural engagement across the cultural sector.

Culture Tech Solutions

Underpinning all digital transformation strategies is a sound understanding of the capabilities required - data literacy - and the ability to execute.

Working with the key actors within Culture Tech, we can align the citizen cultural engagement strategies with the best tools and platforms available.

At Kulturdata we believe in a collaborative approach and have strong relationships and understanding of culture tech solutions from for example PEPPERED, The Audience Agency and global data solution providers such as NTT.

Recent projects

A COMMUNITY DATA LITERACY PROGRAM

Having relevant data about your audiences is in itself not enough if you can't understand what the data is telling you.

Throughout 2022 and 2023, 14 of the leading cultural organisations in Skåne were taken through a data literacy program, designed to give cultural leaders the confidence to ask the questions they needed answered and then to formulate a strategy for how they could collect, anlayse and apply the data needed.

INTERNATIONAL ROUTES TO MARKET

Whe the Audience Agency wanted to take their audience dashboard solution Audience Answers international, Kulturdata formulated and enacted their routes-to-market strategy.

CULTURAL COLLECTIVES

Museums, theatres, galleries and heritage sites are always looking to optimise their scarce resources.

Pooling key resources and working collectively in addressing their communities cultural needs is an obvious solution.

This requires understanding and mapping the diffrent needs and interests.

Kulturdata has been behind the establishment of various online communities, such as CultureNordic and BARC Scandinavia.

CULTURE TECH

The cultural sector is in a state of digital flux. With the development of new tools and affordable platforms, it has never been easier for cultural organisations or cultural communities to reach out and engage with exisitng and new audiences.

To help Scandinavian organisation leverage the power of digitalisation, Kulturdata has partnered with the leading IT vendors, specialised in the needs of the cultural sector.

INTERNATIONAL AUDIENCE DATA ANALYSIS

In 2023 Kulturdata facilitated and was co-founder of the European Audience Data Alliance.

The Alliance is a forum for government agencies and cultural organisations looking to share and gain insights in to how the cultural sector across all artforms can better engage long term with exisiting and new audiences.

CULTURAL CONFERENCES

Kulturdata has developed and deployed several community concepts and meetings.

Kulturdata has designed and launched several concepts, such as BARC Hacks as well as the Kulturkraft conference,

INTERNATIONAL STUDY TOURS

As Hans Christian Andersen forumlated it: To travel is to live!

Travelling as a group and visiting other cultural organisations is both inspiring and a great opportunity to develop new bonds and networks.

KULTURDATA has been organising trips to London and the UK for many years - the focus always on presenting the latest and most inspiring examples of transformative cultural strategies and audience engagement.

AUDIENCE ENGAGEMENT PLATFORMS

Our research and survey data highlights that most organisations in the cultural sector are faced with a data chasm.

A data chasm whereby there is a gap between the collection and analysis of data, and how these insights translate in to actionable strategies across all aspects of cultural management.

How does audience data translate in to marketing strategies?

Working closely with the leading cultural marketing platform - Peppered - Kulturdata helps cultural organisations develop a long term digital dialogue with existing and audience groups.

Our project management principles for cultural digital transformation - beginning with the why

Culture Tech Solutions for audience engagement

Engaging with your audiences digitally - building a long-term sustainable dialogue with existing and new audiences - is key in our increasingly digital world.

Kulturdata has partnered up with leading culture tech organizations that understand the needs of the cultural sector and have developed affordable solutions that bring audiences and cultural organizations closer together.

Address

St. Stephens Garden

London W2 5NA

Phone

+44 7484 878 114

Email

hallo@kulturdata.org

The art of
Content Management and the Digital Dialogue
Data-driven engagement strategies for existing and new audiences across
the cultural sector