The art of
Content Management and the Digital Dialogue
Data-driven engagement strategies for existing and new audiences across
the cultural sector
Cultural organisations and agencies are facing the twin challenges of developing a more evidence-based approach to understanding and engaging with their audiences and citizen groups on one side, and the exploitation of affordable tech tools, that facilitate a long-term digital dialogue with existing and new audiences.
This journey of digital transformation can be bewildering and is connected with a wide range of competencies, skills, and technologies - which makes knowing where to start difficult.
Our approach is holistic, ethical and purpose-driven. And we begin with the simple question: What do cultural organisations or cultural agencies need?
The truth is everyone wants and needs to know different things. A good starting point is mapping data needs and sources with your organization's aims.
What is it we want to know about our audiences?
And how do we connect with them in a meaningful longterm relationship?
Facilitating the digital journey for cultural organisations, city based collectives and cultural agencies.
Attaining true cultural democracy, whereby all cultural activities across the artistic and social spectrum, requires a far better understanding of the citizens cultural preferences and consumption patterns.
Working with regions and cities we analyse the data value chain in terms of data collection, analysis and presentation.
And most importantly we define the set of actions that ensure that artistic, social and financial goals are attained.
The recently published report
“Digital transformation of the cultural and creative sectors - preparation document for the Belgian EU Presidency 2024” documents a wide range of projects, activities, priorities and not least challenges across the EU.
Projects which all have one goal in common:
The need for the better collection, analysis, understanding and presentation of our citizens cultural engagement across the cultural sector.
Culture Tech Solutions
Underpinning all digital transformation strategies is a sound understanding of the capabilities required - data literacy - and the ability to execute.
Working with the key actors within Culture Tech, we can align the citizen cultural engagement strategies with the best tools and platforms available.
At Kulturdata we believe in a collaborative approach and have strong relationships and understanding of culture tech solutions from for example PEPPERED, The Audience Agency and global data solution providers such as NTT.
Our project management principles for cultural digital transformation - beginning with the why
Culture Tech Solutions for audience engagement
Engaging with your audiences digitally - building a long-term sustainable dialogue with existing and new audiences - is key in our increasingly digital world.
Kulturdata has partnered up with leading culture tech organizations that understand the needs of the cultural sector and have developed affordable solutions that bring audiences and cultural organizations closer together.