Developed a reputation as an industry expert, * cultivated a relationship with your subscribers, * inspired customer loyalty, * and mailing list maintained regular contact. Regularly give your subscribers useful or entertaining information that they will benefit from, and they will come to trust you, respect you, and buy from you. Sounds great, right? But now you're probably left wondering.
How do I get people to subscribe?" After all, you can write hundreds of newsletters, but if you only have a handful of subscribers, it can be a lot of work for little reward. The big mistake we see a lot of e-business owners making is thinking mailing list that simply posting a "subscribe today" box on their web sites -- and then forgetting about it -- is going to attract subscribers by the thousands.
Even if your web site is highly trafficked, this is going to produce disappointing results. You need to be prepared to actively promote your mailing list newsletter, much the same way you would promote any other product or service online. Step #1: Promote Your Newsletter On Your Web Site! Yes. Definitely promote your newsletter on your web site. But the keyword here is "promote.