Behind the "three-legged confrontation" of Xianyu, Zhuanzhuan, and the new life of all things (Love Recycling), there is a hidden traffic battle among Internet giants such as Ali, Tencent, and . However, in the traffic competition of special database second-hand e-commerce platforms, a new "spoiler" has emerged - Douyin. According to a report from Xinyan Finance, Douyin recently launched the "Second-hand Goods" channel in Douyin Mall, which is dedicated to the sale of second-hand goods and live streaming of second-hand goods.
In addition, Douyin e-commerce also launched a "recycling and consignment" service in the "Second-hand Goods" channel. Users can directly send the second-hand goods in their hands to the platform for evaluation. After the evaluation on the platform is completed, users can also choose Recycling directly by the platform, or obtaining cash in the form of special database consignment from service providers. Douyin Second-hand Goods Channel, Picture/ Douyin App A closed-loop path from the sale of second-hand goods to recycling and consignment is slowly developing in the second-hand e-commerce field of Douyin.
What is Douyin’s intention to enter the game? In fact, as early as two years ago, Douyin launched the "Douyin Second Luxury Goods Festival", which initially tried the second-hand e-commerce track, and used this as the basis for traffic to increase the special database authority to sell second-hand e-commerce goods for merchants. Although Douyin has increased its weight in an orderly manner, and has taken high-profitability products such as digital, bags and watches as a breakthrough point for entering the second-hand e-commerce track.