This new generation of students, Generation Z , grew up with a smartphone in their hands. It is therefore on the Internet and social networks that you will reach them, but not just anyhow. For that, you have to understand this generation well. You have to study their habits of use of the Web and social networks, but also their expectations concerning their future school to then personalize your student recruitment strategy. 2. Create a Facebook page to federate a community around your school Creating a Facebook page is a good way to reach as many people as possible.
Both students and parents. Your Facebook page will allow you to communicate directly with your target. Thanks to this Page, you will federate a community, made up of fax list current students, alumni, professionals and future students. The idea is to communicate about your school, to disseminate information likely to interest future students, to interact with them, etc. It is both a communication tool and a persuasion tool. You will be able to show behind the scenes of your school, the success of your former students, your values, … so many reasons for them to choose your school over another.
Make short, punchy videos The video format is ideal for recruiting students. Video will, in fact, represent 80% of web traffic in the coming years. It is also a popular format for Generation Z who love YouTube. But Generation Z is also a zapping generation, capable of quickly moving from one subject to another. The attention span is now estimated at 8 seconds. It is therefore from the first 8 seconds that it is worth arousing their curiosity and interest.