Like advertising and marketing, public relations are originally neutral and do not have emotional bias. However, when public relations Fax List are mistakenly regarded as negative public relations, whether in corporate practice or in public perception, everything is out of shape. Isn't PR just negative treatment? Many people will even be surprised. But in fact, public relations are far more than negative public relations, and public relations are not the same as negative treatment. Negative public relations are only a type of public relations, and negative treatment is only the most extreme or final stage of public relations.
Xiao Seng has shared before that brand is media, public relations is operation, so-called public relations is operation, and operation is the relationship Fax List between an enterprise and various stakeholders and the public. This operation is a long-term mechanism and daily operation, not only Only negative treatment. Many companies do not pay attention to the operation of daily public relations, but wait until the negatives appear before they are "forced" to deal with them. This often leads to the use of extreme measures, but the result is usually a waste of people and money, which not only loses the trust of users, but also causes problems. Greater corporate property damage.
The meaning of 315's existence is not to target a certain industry or to attack a certain enterprise. Its greater value is to remind enterprises that they should operate according to their duties, serve upright and upright, and truly be user-centric, rather than shoddy, cheating and slippery. , unscrupulously for profit. Public relations is not a Fax List negative treatment. The bottom line of corporate public relations should be to strictly abide by the quality control and give priority to the interests of users as the first principle, rather than not doing anything at ordinary times and acting indiscriminately after negative events.