To make this term more accessible, as it raises Phone Number List so many questions, Wunderman Thompson has let us peer into the window of the future to find out what we need to know about it right now. We collect the three main points that have emerged as a result Phone Number List of the company's ' Future 100: 2022' trend report . metawork The metaverse is going to bring with it the alter egos. But we are not only referring to the virtual avatars of consumers, but also to those digital Phone Number List replicas of the companies and brands themselves.
As an example, Óscar Peña , director of innovation Phone Number List and technology at Wunderman Thompson Spain, has put BMW . The car firm has a virtual version of its processes with Nvidia , a scenario in which it replicates all production processes . In this Phone Number List way, they can "optimize the factory and subject it to stress and simulations that allow production changes to be made when other models come in." Metawork is inherent in this concept that is resonating Phone Number List more and more (although what it entails is not new).
Little by little, collaboration processes at work Phone Number Listwill be carried out with "immersive and three-dimensional" tools, says Peña. On the other hand, Vodafone has created Vodafone 5G Reality in Spain , a metaverse in which there is a rest area and in Phone Number List which concerts have even been held, such as that of the Nancys Rubias. "We must overcome bidirectionality in advertising and create new experiences through creativity to strengthen brands," says Óscar, when talking Phone Number List about advertising in this field.